Fractional marketing for B2B companies with product-market fit

You built something people buy.
Now build the marketing tosell more of it.

You're winning deals, but how's your pipeline?

  • You say yes to every deal (even bad ones)
  • Your pitch, your deck and your website say different things
  • The CRM is a contact list, not a pipeline
See what to fix firstSteps & pricing

Why marketing, why now

You built product. You built sales.Next up, marketing.

  1. 01 · Built

    Product

    You found product-market fit.
    Nice work. That's the hardest part.

  2. 02 · Built

    Sales

    You've perfected your pitch.
    Awesome, and now you have real, dependable revenue.

  3. You are here

    03 · Next up

    Marketing

    Marketing, who?
    Without marketing, you aren't building pipeline and growth is capped.

Does this sound like you?

Check all that feel true to you.

Nothing checked yet. Most teams check three.

See what to fix first

The line

A marketing function in about four months.

Three steps, in the right order, starting with wins.

  1. Step 1 · 4 weeksStart here

    What can we win now?

    A campaign in market and first results inside a month.

    You keep

    • A triage of your contact database: what's usable, what isn't, what to suppress
    • Provisional sales stages and lead qualification criteria
    • A prioritized list of near-term segments
    • One campaign live, built from the proof you already have
    • A campaign dashboard and baseline report

    Your time: about 5 hours in meetings, plus async approvals.

    $7,000
  2. Step 2 · 4-8 weeks

    Who do we sell to, and how?

    A sales process and CRM your team actually runs on.

    You keep

    • ICP and persona definitions
    • A scored qualification rubric
    • Sales stages with entry criteria
    • A CRM you can report from
    • An objection and proof library

    Your time: about 8 hours, mostly with you and whoever owns the CRM.

    $14,000
  3. Step 3 · 4-8 weeks

    How do we reach them?

    A marketing function you own, ready for your first hire.

    You keep

    • Activated segments
    • A referral motion you run monthly
    • A weekly dashboard
    • A handoff playbook
    • A 90-day plan for whoever takes it on

    Your time: about 6 hours, plus one weekly 30-minute review.

    $14,000

All three steps$35,000

Senior marketer, 4 months
All three steps

About half the cost, with no three-month search first.

Early-stage company in Durango, CO? Let's definitely talk.

What you get

The tools you keep

You get quick wins in Step 1.Steps 2 and 3 ship the tools, built on your data, and they stay with you when we're done.

  • Screenshot: PMF & proof study

    Product Market Fit & Customer Proof Study

    Built in Step 2

    Where your wins actually come from, how fast they close, and why you lose. Plus the customer quotes and references that prove it, cleared for use.

  • Screenshot: ICP rubric & evaluator

    Your ICP Rubric & AI Evaluator

    Built in Step 2

    A weighted scoring rubric for your best-fit customer, built into a tool your team can run on any prospect in under a minute.

  • Screenshot: qualifying framework

    Deal Qualifying Framework

    Built in Step 2

    The questions a lead has to pass before it becomes a deal. They double as your discovery script and live as fields in your CRM.

  • Screenshot: competitive intel agent

    Competitive Intel Agent

    Built in Step 3

    Watches your competitors' sites, pricing and messaging, flags what changed, and keeps a battlecard your reps can use on the next call.

  • Screenshot: PMM toolkit

    Product Marketing Toolkit

    Built in Step 3

    Messaging, personas, objection handling and proof in one place that your team, your website and your next hire all pull from.

  • Screenshot: budget & hiring plan

    Marketing Budget & Your First Hire

    Built in Step 3

    What to spend, where, and who to hire first. Includes the job description, a 90-day plan, and a scorecard to hire against.

Sophie Williams, Nice Line Marketing

Who you'll work with

Hi, I'm Sophie.

I co-founded and ran an enterprise mentoring software company for eleven years, through acquisition. I wrote the positioning, built the decks, ran the launches and closed the deals: the whole marketing job before anyone had the title.

Then I led product marketing at the acquirer and built the function from zero. So I've done it without a marketer, and I've built the team that came after.

Why Nice Line? I live outside Durango and ski every chance I get. "Nice line" is what you say at the bottom when someone picked a smart way down. Picking the right line, in the right order, is most of this job too. (And a good line of copy never hurts.)

Testimonial slot

A client quote goes here, ideally one that names a number and the decision it changed.

Maybe you're wondering ...

From clients

What clients say

  • Testimonial one goes here, ideally a sentence that names a number and the decision it changed.
    Founder name
    Title, Company
  • Testimonial two goes here: what the team does differently now, in the founder's own words.
    Founder name
    Title, Company
  • Testimonial three goes here: the moment they knew it was working.
    Founder name
    Title, Company

See what to fix first.

Ten quick questions about your pipeline. Results and the three things to fix first will be emailed to you.

What comes back
  • Your three biggest gaps, prioritized
  • One fix per gap you can run yourself
  • A straight yes or no on Step 1

Your answers are used to write your results and nothing else.